We use our design experiences across different industries, evaluation of existing products and an ingrained practice of looking at things from different perspectives to cultivate "big", strategic ideas. But big ideas still need a detailed embodiment. Our experience and creative thinking process also informs us at this level to create utility, convenience, functionality, uniqueness and aesthetic.
Manufacturers are people, too.
Ideas must be designed as shapes, assemblies and with materials that make sense for efficient production.
Don't push people at ideas…Configure ideas for people!
We design by understanding product users' perceptions, expectations, use behaviors and habits, needs, limitations and preferences.
We design by understanding how people actually interact with your product and others similar to it.
We design products to fit people both physically and intuitively.
We value and leverage dynamic relationships with our clients in designing to their vision, objectives and capabilities.
We embrace engineering and production criteria as potential opportunities for innovative design.
We pursue designs that are pragmatic while also exploring new paradigms.
At the heart of every product design is "the big idea".
RGM Design LLC 2013